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FAMM Unit 2: The Right Metrics To Take Your Business To The Next Level
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Unit Resources And Notes
Link to Smartly article on how FB Bidding Works
“What’s Wrong With This CLV Formula” from Peter Fader and Bruce Hardie
Fader and Hardie on CLV for non-contractual settings (i.e, most e-commerce stores)
Fader and Hardie on CLV for contractual settings (i.e, membership sites, subscriptions, etc.)
FAMM Unit 1
FAMM Unit 3
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