Quick Training: Increasing Your LTV And Membership Sites
Quick Training Resources And Notes
- (PDF) Notes And Key Takeaways From This Video (if you prefer reading, grab this pdf)
- Perry Marshall’s 80/20 Marketing
- Dan Kennedy & Shaun Buck: No BS Guide To Maximum Referrals And Customer Retention
- Peter Fader’s Work On LTV Measurement
- Peter Fader On Customer-Base Analysis In Discrete-Time Non-Contractual Settings (think e-commerce shops)
