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  • WTFAA Course Dashoard
  • Unit 1 – Getting Started And Tagging
    • Course Overview And Logistics
    • Accurate Tagging With GTM – Video 0 – Overview and Introduction
    • Accurate Tagging With GTM – Video 1 – An Introduction to GTM – Why Use It?
    • Accurate Tagging With GTM – Video 2 – The Components of GTM
    • Accurate Tagging With GTM – Video 3 – The CACHEMONEY System: Why And How It Works
    • Accurate Tagging With GTM – Video 4 – CACHEMONEY Implementation Example
  • Unit 2 – Foundations
    • [Video] Diagnosing Ad Performance
    • [Vid+Slides] Ad Auction & Bidding In-Depth
  • Unit 3 – Scaling Guide
    • Phase 1 In-Depth
    • Phase 1 Video 2 – Example Campaign
  • Unit 4 – Improving Results
    • Video 1 – 5 Awareness Stages
    • Video 2 – The Big Idea And Writing Killer Leads
  • Scaling Cheat Sheets
    • Scaling Cheat Sheet – Vanilla Model
  • Recordings – Check-In Calls
    • Check-In Call 1: Aug 29 ’17
  • Back To Member Home Page

WTFAA Check-In Call Number One: August 28, 2017 ?

 
Link To Google Sheet With Questions And (Some) Answers

Back To Course Dashboard

Unit Resources And Notes

  • Facebook Group for Facebook Auction Live (solid info direct from FB engineering)
  • Excellent Slideshare from Markus Ojala (Chief Data Scientist, Smartly.io) on Bidding, Budgets, Optimzation
  • Facebook’s Documentation on Average vs. Maximum Cost Bidding (relative to Ugis’ point)
  • [Excel] Bid Exploration Tool Shown In This Video & Ad Auction Unit Video (warning: not user-friendly)
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WTFAA Foundations Unit – The Ad Auction – Variables And Bidding WTFAA Phases In-Depth Unit – Phase 1 In-Depth
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