WTFAA Check-In Call Number One: August 28, 2017 ?
Unit Resources And Notes
- Facebook Group for Facebook Auction Live (solid info direct from FB engineering)
- Excellent Slideshare from Markus Ojala (Chief Data Scientist, Smartly.io) on Bidding, Budgets, Optimzation
- Facebook’s Documentation on Average vs. Maximum Cost Bidding (relative to Ugis’ point)
- [Excel] Bid Exploration Tool Shown In This Video & Ad Auction Unit Video (warning: not user-friendly)