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  • WTFAA Course Dashoard
  • Unit 1 – Getting Started And Tagging
    • Course Overview And Logistics
    • Accurate Tagging With GTM – Video 0 – Overview and Introduction
    • Accurate Tagging With GTM – Video 1 – An Introduction to GTM – Why Use It?
    • Accurate Tagging With GTM – Video 2 – The Components of GTM
    • Accurate Tagging With GTM – Video 3 – The CACHEMONEY System: Why And How It Works
    • Accurate Tagging With GTM – Video 4 – CACHEMONEY Implementation Example
  • Unit 2 – Foundations
    • [Video] Diagnosing Ad Performance
    • [Vid+Slides] Ad Auction & Bidding In-Depth
  • Unit 3 – Scaling Guide
    • Phase 1 In-Depth
    • Phase 1 Video 2 – Example Campaign
  • Unit 4 – Improving Results
    • Video 1 – 5 Awareness Stages
    • Video 2 – The Big Idea And Writing Killer Leads
  • Scaling Cheat Sheets
    • Scaling Cheat Sheet – Vanilla Model
  • Recordings – Check-In Calls
    • Check-In Call 1: Aug 29 ’17
  • Back To Member Home Page

WTFAA Phases: Kicking Off In Phase-1: Video 2- Real Example

 

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Unit Resources And Notes

  • Slides For Video 2 (PDF)
  • (YouTube) Chesney Hawkes: The One And Only
  • Example Campaign Results (Google Sheets: make a copy & save to your Google drive)
  • Example Campaign Evaluation Document: What’s Wrong and Right With This Campaign NO ANSWERS (PDF)
  • Example Campaign Evaluation Document: What’s Wrong and Right With This Campaign WITH ANSWERS WIP v1 (PDF)
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WTFAA – Accurate Tagging With GTM – Video 4 – The CACHEMONEY... WTFAA Unit 3 Video 1 – The 5 Awareness Stages
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