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WTFAA Course Dashoard
Unit 1 – Getting Started And Tagging
Course Overview And Logistics
Accurate Tagging With GTM – Video 0 – Overview and Introduction
Accurate Tagging With GTM – Video 1 – An Introduction to GTM – Why Use It?
Accurate Tagging With GTM – Video 2 – The Components of GTM
Accurate Tagging With GTM – Video 3 – The CACHEMONEY System: Why And How It Works
Accurate Tagging With GTM – Video 4 – CACHEMONEY Implementation Example
Unit 2 – Foundations
[Video] Diagnosing Ad Performance
[Vid+Slides] Ad Auction & Bidding In-Depth
Unit 3 – Scaling Guide
Phase 1 In-Depth
Phase 1 Video 2 – Example Campaign
Unit 4 – Improving Results
Video 1 – 5 Awareness Stages
Video 2 – The Big Idea And Writing Killer Leads
Scaling Cheat Sheets
Scaling Cheat Sheet – Vanilla Model
Recordings – Check-In Calls
Check-In Call 1: Aug 29 ’17
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Scientific Messaging Foundations: The 5 Awareness Stages (What Do They Already Know?)
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Unit Resources And Notes
[PDF] Slides For This Video (5 Awareness Stages)
[PDF] WTFAA Five Awareness Stages Cheatsheet
WTFAA Unit 2 Video 2 – Phase 1 Real Example
WTFAA Unit 3 Video 2 – The Big Idea And Writing Killer Leads
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